25 april – 28 september 2025
Stadsarchief Amsterdam
From a group of boys playing football on an Amsterdam square to a club with international allure: Ajax is inextricably linked to the city. The exhibition takes you through 125 years of club history and shows how Ajax and Amsterdam have grown together. About iconic players and coaches, highs and lows, pioneers in women’s football and the supporters who give the club color.
Based on photos, archival documents, historical radio and television fragments and unique objects – such as the original medal with the Ajax logo from 1924 – you will discover the story of Ajax. Listen to stories from Louis van Gaal about his childhood in the Watergraafsmeer, Jari Litmanen about his first experiences in Amsterdam, Isa Kardinaal about what it means to wear the Ajax shirt and ‘Mister Ajax’ Sjaak Swart goes back to the golden years, between 1965 and 1975. But Ajax is more than players, coach and stadium: supporters also make up the club. There is room for their special and personal stories in this exhibition.
Bastard Orange Lighting Design created the lighting design for the exhibition.
